Wednesday, November 17, 2004
The Slam City Nike Kickflip Challenge
Nike Dunk SBs are designed for skating. While lots of skaters are wearing them, it's obvious that plenty of shoes just get resold on eBay, or worse still lie dormant in people's closets. I certainly have reservations about wearing $600 shoes, much less going out skating in them.
Slam City have fought back this month, with an ironic contest. They are offering a £5 discount to anyone who can actually land a kickflip in their new Nike trainers:
I did pick up a pair of Tweed Lows this month, and I confess I would have failed the contest. Luckily they didn't offer me a chance to take part, perhaps because I was wearing a suit and tie.
Nike Dunk SBs are designed for skating. While lots of skaters are wearing them, it's obvious that plenty of shoes just get resold on eBay, or worse still lie dormant in people's closets. I certainly have reservations about wearing $600 shoes, much less going out skating in them.
Slam City have fought back this month, with an ironic contest. They are offering a £5 discount to anyone who can actually land a kickflip in their new Nike trainers:
"NIKE KICKFLIP CHALLENGE: Each purchase of Nike trainers this month will be subject to a £5 refund on performance of a kickflip. This offer applies to all Nike trainers purchased ESPECIALLY those of a limited edition shoe."They continue with a series of stringent rules: 1. No insoles to be inserted. 2. Maximum of two attempts only. 3. No minimum height, but ground must be cleared. 4. Good technique, no toe dragging. 5. Over 25s excepted from rule 4. 6. All kickflips must be witnessed by the manager. 7. No switch kickflips.
I did pick up a pair of Tweed Lows this month, and I confess I would have failed the contest. Luckily they didn't offer me a chance to take part, perhaps because I was wearing a suit and tie.
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